University of New Hampshire Athletics
UNH Athletics Expands Student-Athlete Support with On To Victory Funds, NIL Collective
10/27/2025 1:51:00 PM | General, Athletics Development
New programs empower Wildcat student-athletes with donor-funded assistance and strategic partnerships that broaden NIL opportunities
DURHAM, N.H. – The University of New Hampshire Department of Athletics has unveiled an exciting new groundbreaking collaboration with the Granite State Collective and launched the On to Victory Funds. Together, these initiatives establish a unified, forward-looking strategy to advance Wildcat student-athletes through both Name, Image, and Likeness (NIL) opportunities and direct support.
These dedicated programs underscore UNH's commitment to equipping student-athletes for success, fortifying athletic programs, and shaping a sustainable future in alignment with NCAA guidelines. By leveraging donor engagement, cutting-edge technology and strategic marketing, UNH Athletics is setting a new benchmark for NIL participation.
"This marks a turning point in UNH Athletics' approach to direct student-athlete support opportunities," said Allison Rich, UNH Director of Athletics. "By introducing the On to Victory Funds and partnering with Granite State Collective, we are solidifying a comprehensive framework that enables our student-athletes to excel in the evolving NIL landscape. This is about education, opportunity, and fostering a culture of support that positions our Wildcats for success in the classroom, competition and life beyond UNH."
On to Victory Funds: Tradition Meets Impact
The On to Victory Funds are a bold initiative named after UNH's iconic fight song. These funds are built through tax-deductible gifts to UNH Athletics, with contributions going directly to support student-athletes. The funds help provide benefits such as cost of attendance and Alston funds, enriching all aspects of the student-athlete experience.
"'On to Victory' is more than a fight song, it's a rallying cry for our entire Wildcat community," Rich added. "Every contribution helps us recruit, retain, and champion exceptional student-athletes who represent UNH with pride and purpose, becoming Wildcats for life. Together, we're building a future where tradition fuels progress and excellence."
Launched as a pilot program with select teams, the fund will expand as its success and sustainability are assessed.
Granite State Collective: Proud Partner of UNH Athletics
Founded by UNH alumnus Jamie Tedford '91, Granite State Collective is officially recognized as a proud partner of UNH Athletics. The collective unites alumni, donors, and fans to directly assist student-athletes across all sports in a transparent and compliant manner.
Through a partnership with Tokns Commerce, a national leader in digital collectibles, Granite State Collective introduces state-of-the-art NIL solutions, including:
These dedicated programs underscore UNH's commitment to equipping student-athletes for success, fortifying athletic programs, and shaping a sustainable future in alignment with NCAA guidelines. By leveraging donor engagement, cutting-edge technology and strategic marketing, UNH Athletics is setting a new benchmark for NIL participation.
"This marks a turning point in UNH Athletics' approach to direct student-athlete support opportunities," said Allison Rich, UNH Director of Athletics. "By introducing the On to Victory Funds and partnering with Granite State Collective, we are solidifying a comprehensive framework that enables our student-athletes to excel in the evolving NIL landscape. This is about education, opportunity, and fostering a culture of support that positions our Wildcats for success in the classroom, competition and life beyond UNH."
On to Victory Funds: Tradition Meets Impact
The On to Victory Funds are a bold initiative named after UNH's iconic fight song. These funds are built through tax-deductible gifts to UNH Athletics, with contributions going directly to support student-athletes. The funds help provide benefits such as cost of attendance and Alston funds, enriching all aspects of the student-athlete experience.
"'On to Victory' is more than a fight song, it's a rallying cry for our entire Wildcat community," Rich added. "Every contribution helps us recruit, retain, and champion exceptional student-athletes who represent UNH with pride and purpose, becoming Wildcats for life. Together, we're building a future where tradition fuels progress and excellence."
Launched as a pilot program with select teams, the fund will expand as its success and sustainability are assessed.
Granite State Collective: Proud Partner of UNH Athletics
Founded by UNH alumnus Jamie Tedford '91, Granite State Collective is officially recognized as a proud partner of UNH Athletics. The collective unites alumni, donors, and fans to directly assist student-athletes across all sports in a transparent and compliant manner.
Through a partnership with Tokns Commerce, a national leader in digital collectibles, Granite State Collective introduces state-of-the-art NIL solutions, including:
- NIL Athlete Tokns: officially licensed digital trading-card collectibles that give fans a distinctive way to connect with their favorite student-athletes.
- FanWall: a personalized "link-in-bio" platform for student-athletes to showcase achievements, centralize social media, and offer NIL Athlete Tokns for purchase.
"This is a game-changer for UNH Athletics," said Tedford. "We're merging grassroots alumni support with advanced technology to open doors for student-athletes. We will enable them to build their brands, engage with fans, and thrive in a rapidly changing college sports environment."
A Unified Vision for the Future
Wildcat Sports Properties, UNH Athletics' multimedia rightsholder, will integrate these initiatives into broader marketing and fan engagement strategies.
"Our partnership with Granite State Collective represents a significant step forward in how we assist UNH student-athletes," said Demi Kneeland '17, General Manager of Wildcat Sports Properties. "Leveraging this dynamic model to expand the reach of UNH Athletics creates a sustainable structure that connects donors, fans, and student-athletes in a way that delivers meaningful impact."
Together, the Granite State Collective and On to Victory Funds will further develop UNH's holistic approach to supporting student-athletes in the rapidly evolving college athletics landscape.
How to Get Involved
Support NIL opportunities through Granite State Collective: https://www.granitestatecollective.com
Contribute to the On to Victory Funds: https://unhwildcats.com/victoryfunds
• Your gift is tax-deductible and goes 100% toward supporting UNH student-athletes through education-related benefits like Cost of Attendance and Alston Funds.
About UNH Athletics
UNH Athletics is committed to providing an outstanding student-athlete experience and fostering NCAA Division I teams that are a source of pride for the University community, the State of New Hampshire, and UNH alumni worldwide. UNH Athletics creates and sustains a culture of Competitive Excellence, Leadership and Service, Engagement, Academic Success, and Respect, Integrity, and Inclusion. UNH Athletics is dedicated to supporting an environment in which student-athletes can thrive—competing for conference and national championships, pursuing their academic, athletic, and personal goals, and becoming Wildcats for Life.
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