University of New Hampshire Athletics
Staff Directory
- Title:
- General Manager of Corporate Partnerships & Premium Sales, UNH Athletics
- Email:
- Phone:
- 916-342-5018
A proud alumna of the University of New Hampshire, Demi (Muses) Kneeland ’17 has returned to her alma mater with a legacy of excellence both on and off the court. Currently serving as General Manager of Corporate Partnerships & Premium Sales, Demi brings unmatched expertise and passion to her role, fostering dynamic collaborations between corporate partners and UNH Athletics while driving revenue growth through innovative sponsorships.
Demi’s leadership has transformed the game-day experience at Wildcat Stadium. She was instrumental in introducing alcohol sales through a partnership with NH Distributors and spearheaded the creation of the Bud Light Beer Deck, a fan-favorite addition that has become a cornerstone of Wildcat Stadium.
Before this role, she began her career with Wildcat Sports Properties in 2018 as Manager of Business Development, rapidly earning a promotion due to her exceptional ability to build and strengthen corporate relationships.
As a student-athlete, Demi achieved unparalleled success, capturing four consecutive America East championships with the UNH volleyball team—a feat accomplished by only one other player in Wildcats history. She was named America East Player of the Year in both 2015 and 2016 and earned numerous accolades, including AVCA All-East Region honors and ECAC All-Star Team recognition, leaving her mark as one of the program’s most decorated athletes.
Beyond athletics, Demi honed her skills in sponsorship and fundraising with Big Brothers Big Sisters of New Hampshire, later joining a leading professional services firm where she managed Fortune 100 accounts.
Through her dedication to excellence and deep connection to UNH, Demi continues to elevate the Wildcats’ legacy while enriching the relationship between the university and its partners.
A California native, Demi now resides on the seacoast of New Hampshire with her husband, Cal, and son, Cade.
