University of New Hampshire Athletics
Wildcats add three staff members to external team
9/6/2022 2:42:00 PM | General
DURHAM, N.H. -- The University of New Hampshire athletic department has announced the hiring of Matthew LaRochelle, Dylan Hand and Callie Cyr as members of the Wildcat external relations team, the announcement was made by Mike Murphy, Associate Athletic Director for Communications and Marketing, on Wednesday afternoon.
"We are excited to welcome Matthew, Callie and Dylan to our UNH Athletics team," said Murphy. "They bring enthusiasm, fresh ideas and unique talents that will enhance our continued efforts to provide our student-athletes, fans and alumni with the best possible experience."
LaRochelle has been hired as UNH's Director of Marketing & Fan Engagement. A native of Manchester, N.H., LaRochelle joined UNH from the Lehigh Valley Phantoms, the American Hockey League affiliate of the Philadelphia Flyers. During his time in Allentown, Pa., he served as Game Presentation Coordinator, where he was tasked with the development and execution of pregame, in-game, and postgame content. Additionally, he oversaw the game presentation department's part-time staff, which included the promotional team, ice crew, and game night video crew. Prior to the Phantoms, LaRochelle was the Director of New Media for Communications with the Metro Atlantic Athletic Conference (MAAC). While with the MAAC, he assisted in the marketing, content development, championship operations, promotion, and development of the conference. Before the MAAC, LaRochelle was a marketing & communications manager for the United States Premier Hockey League (USPHL), a Tier II/III junior hockey organization. Prior to the USPHL, LaRochelle served as the Athletics Social Media Strategist for Connecticut College. While in New London, CT, he created the athletic department's social media strategy that showcased the College's 28 varsity teams, student-athletes, and alumni community. In addition, he supported the social media, content development, web services, and advancement teams in the College's Office of Communications. LaRochelle graduated from Southern New Hampshire University in 2015 with a Bachelor of Science in Sports Management while double-majoring in Marketing. He continued his education at the University of Central Florida where he enrolled in the DeVos Sport Business Management Program. In 2016, he earned his Master of Business Administration degree from UCF.
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Hand is the new Assistant Director of Wildcat Productions at UNH. A native of Plymouth, N.H., Dylan returned to Durham where he graduated with a B.S. in Kinesiology: Sport Studies. From 2018-22, Dylan worked as a studio and remote producer at Lax Sports Network (LSN) and its affiliate network For The Fans (FTF). At LSN, he produced and directed all professional, college, and high school lacrosse broadcasts, ranging from Colonial Athletic Association games to Major League Lacrosse. Additionally, he produced a daily lacrosse magazine-style show and podcast. At FTF, Dylan produced and directed English broadcasts of various international professional sports, including Japan's NPB baseball, Germany's Basketball Bundesliga, and Austrian Bundesliga Soccer. Dylan previously worked in UNH athletics as a student intern with both the Athletic Communications staff and Wildcat Productions from 2014-16.
Callie Cyr was hired as the Assistant Director of Marketing and Communications in August 2022. In this position, she is the primary communications contact for women's soccer and women's basketball. She also assists the Director of Marketing & Fan Engagement in the marketing of all UNH's varsity sports along with supervising the marketing track of the Wildcat Internship Program. Previously, Cyr was hired as the Athletic Marketing Assistant in January 2022. As the marketing assistant, Callie worked with the External Relations team to increase visibility of UNH Athletics and drive attendance at all athletic events. She also assisted in the planning and executing of gameday presentation, including supervising members of the Wildcat Internship Program. Cyr completed her Sport Management & Leadership degree from UNH in December 2021. During her time as a student, she participated in the Wildcat Internship Program, focusing in the Marketing and Athletic Communication sector. Callie worked directly with the marketing and communication efforts of the Wildcat men's hockey program. She was an active member of the Sport Careers Club and served as the Director of Marketing for an academic year as well as Director of Events for a year. During her senior year, Callie was the coordinator of the Sport Management & Leadership Mentor Program. This program matches upperclassmen and first years together with the upperclassmen acting as a mentor throughout the year. Aside from UNH, Callie served as an Operations Intern and On-Field Emcee with the New England Collegiate Baseball League's Valley Blue Sox. She also assisted the Wilbraham (Mass.) Recreation Department's vision of increasing their social media presence and community relations efforts.
"We are excited to welcome Matthew, Callie and Dylan to our UNH Athletics team," said Murphy. "They bring enthusiasm, fresh ideas and unique talents that will enhance our continued efforts to provide our student-athletes, fans and alumni with the best possible experience."
LaRochelle has been hired as UNH's Director of Marketing & Fan Engagement. A native of Manchester, N.H., LaRochelle joined UNH from the Lehigh Valley Phantoms, the American Hockey League affiliate of the Philadelphia Flyers. During his time in Allentown, Pa., he served as Game Presentation Coordinator, where he was tasked with the development and execution of pregame, in-game, and postgame content. Additionally, he oversaw the game presentation department's part-time staff, which included the promotional team, ice crew, and game night video crew. Prior to the Phantoms, LaRochelle was the Director of New Media for Communications with the Metro Atlantic Athletic Conference (MAAC). While with the MAAC, he assisted in the marketing, content development, championship operations, promotion, and development of the conference. Before the MAAC, LaRochelle was a marketing & communications manager for the United States Premier Hockey League (USPHL), a Tier II/III junior hockey organization. Prior to the USPHL, LaRochelle served as the Athletics Social Media Strategist for Connecticut College. While in New London, CT, he created the athletic department's social media strategy that showcased the College's 28 varsity teams, student-athletes, and alumni community. In addition, he supported the social media, content development, web services, and advancement teams in the College's Office of Communications. LaRochelle graduated from Southern New Hampshire University in 2015 with a Bachelor of Science in Sports Management while double-majoring in Marketing. He continued his education at the University of Central Florida where he enrolled in the DeVos Sport Business Management Program. In 2016, he earned his Master of Business Administration degree from UCF.
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Hand is the new Assistant Director of Wildcat Productions at UNH. A native of Plymouth, N.H., Dylan returned to Durham where he graduated with a B.S. in Kinesiology: Sport Studies. From 2018-22, Dylan worked as a studio and remote producer at Lax Sports Network (LSN) and its affiliate network For The Fans (FTF). At LSN, he produced and directed all professional, college, and high school lacrosse broadcasts, ranging from Colonial Athletic Association games to Major League Lacrosse. Additionally, he produced a daily lacrosse magazine-style show and podcast. At FTF, Dylan produced and directed English broadcasts of various international professional sports, including Japan's NPB baseball, Germany's Basketball Bundesliga, and Austrian Bundesliga Soccer. Dylan previously worked in UNH athletics as a student intern with both the Athletic Communications staff and Wildcat Productions from 2014-16.
Callie Cyr was hired as the Assistant Director of Marketing and Communications in August 2022. In this position, she is the primary communications contact for women's soccer and women's basketball. She also assists the Director of Marketing & Fan Engagement in the marketing of all UNH's varsity sports along with supervising the marketing track of the Wildcat Internship Program. Previously, Cyr was hired as the Athletic Marketing Assistant in January 2022. As the marketing assistant, Callie worked with the External Relations team to increase visibility of UNH Athletics and drive attendance at all athletic events. She also assisted in the planning and executing of gameday presentation, including supervising members of the Wildcat Internship Program. Cyr completed her Sport Management & Leadership degree from UNH in December 2021. During her time as a student, she participated in the Wildcat Internship Program, focusing in the Marketing and Athletic Communication sector. Callie worked directly with the marketing and communication efforts of the Wildcat men's hockey program. She was an active member of the Sport Careers Club and served as the Director of Marketing for an academic year as well as Director of Events for a year. During her senior year, Callie was the coordinator of the Sport Management & Leadership Mentor Program. This program matches upperclassmen and first years together with the upperclassmen acting as a mentor throughout the year. Aside from UNH, Callie served as an Operations Intern and On-Field Emcee with the New England Collegiate Baseball League's Valley Blue Sox. She also assisted the Wilbraham (Mass.) Recreation Department's vision of increasing their social media presence and community relations efforts.
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